Google updates (Penguin, Panda & Hummingbird)
21 December

Google updates (Penguin, Panda & Hummingbird)

Google Search to rank websites in their search engine results. according to Google:

Page Rank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.

Penguin


Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis.

In other words, the Penguin filter would run and catch sites deemed spammy. Those sites would remain penalized even if they improved and changed until the next time the filter ran, which could take months.

Past Penguin updates

For history buffs, here’s the rundown on Penguin updates over time, as well as the impact they’ve had on queries, according to Google:

  • Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
  • Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
  • Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
  • Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
  • Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
  • Penguin 4.0 & real-time on September 23, 2016

Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm.

Panda


Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time.

Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.

Past Panda updates

  • Panda 4.2 (#28) — July 17, 2015
  • Panda 4.1 (#27) — September 23, 2014
  • Panda 4.0 (#26) — May 19, 2014

Activity in Panda

  1.  User Generated Content
  2.  Word Count
  3.  Content Matches the Query
  4.  Technical SEO
  5.  Determining Quality
  6.  Panda Prevention

Hummingbird


Google Hummingbird is part of the main Google search algorithm and was the first major change to their algorithm since 2001. But what is different about Hummingbird is that this one is not specifically a spam targeting algorithm, but instead an algorithm to ensure they are serving the best results for specific queries. Hummingbird is more about being able to understand search queries better, particularly with the rise of conversational search.

Hummingbird is positively impacting the types of sites that are providing high-quality content that reads well to the searcher and is providing answers to the question the searcher is asking.

Pigeon


Google’s major local algorithm update, dubbed “Pigeon”, expanded to the United Kingdom, Canada, and Australia. The original update hit the United States in July 2014.

Google shook the local SEO world with an update that dramatically altered some local results and modified how they handle and interpret location cues. Google claimed that Pigeon created closer ties between the local algorithm and core algorithm(s)

If you find any other new tools or useful tools which we didnot cover, then please let us know (via comment) and we will update!

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